LAUNCH Circular

Building a Circular Society together


About LAUNCH Circular

The clothes you’re wearing, the chair you’re sitting on, the building you’re in– where will they go at the end of their usefulness? In this take-make-waste linear economy, they are likely to be thrown away. But on a global scale, there is no such thing as “away.” Our earth has limited space for storing waste, and limited resources for creating new products. At LAUNCH, we imagine a future where all products are designed to last, to be reused, repaired, and recycled. What we are building goes above and beyond the Circular Economy— we are building a truly Circular Society.

We're on a mission

The shift to a circular society requires new levels of innovation, collaboration, and action. For nearly a decade, LAUNCH has been catalyzing this shift by sourcing innovative new services, business models, cradle-to-cradle products, and regulatory frameworks.

To further establish a thriving circular society, we believe: 

The time is now. 
Never before in history have we had the knowledge, technology, and skills to shape a circular society and live up to our human potential.

We need to rethink ownership. 
Constraints on the planet are driving demand for new business models, economic incentives, and efficient take-back infrastructures that support all humanity to thrive within planetary boundaries.

The future is not disposable. 
The physical materials that surround us need to be durable and reusable: products, tools, and materials that are easy to disassemble and reintegrate into the value chain.

The future is collaborative. 
With the support of the LAUNCH network, a new generation of innovators from around the world has the potential to create a circular society.

Meet the LAUNCH Circular partners and sponsors:

Region Skåne logo

Our network members come from more than 75 countries and represent companies like LEGO, H&M, Maersk, Patagonia, Microsoft, Intel, Dell, Circularity Capital, UNDP, UNOPS, MIT, Ellen MacArthur Foundation and Cradle to Cradle.  Learn how to get involved.

LAUNCH Circular Challenges


LAUNCH Customer Engagement and New Business Models

The LAUNCH Circular Innovation Challenge 2018 about Customer Engagement & New Business Models. An open call for innovators to join the LAUNCH program.


LAUNCH Design and Manufacturing

In the 2017 Innovation Challenge, LAUNCH searched for innovators with the potential to make history through new ways of design and manufacturing for a circular economy.


LAUNCH Closing the Loop

Closing the Loop was a call for new types of closed loop solutions and recycling technologies that had the potential to disrupt current material and resource flows.


LAUNCH Smarter Chemistry

The LAUNCH Smarter Chemistry Innovation Challenge was a global call for innovators, entrepreneurs, companies, and organizations to enable predictive design through innovative applications of data in chemistry.


LAUNCH Materials

LAUNCH Materials was a call for innovations with the potential to shape a more sustainable future of materials and manufacturing.


LAUNCH Green Chemistry

LAUNCH Green Chemistry was a call for innovations that leverage or advance ‘green chemistry’ to transform the system of materials and manufacturing to one that advances global economic growth, drives human prosperity, and replenishes the planet’s resources.


LAUNCH Textiles

LAUNCH Textiles was a call for innovations that will transform the system of textiles, fabrics and fibers to one that has a minimal environmental impact and/or drives social equality.


LAUNCH Fabrics

LAUNCH Fabrics was a call for innovations with the potential to transform the system of fabrics to one that advances equitable global economic growth, drives human prosperity, and replenishes the planet’s resources.


LAUNCH Beyond Waste

LAUNCH Beyond Waste was a call for “game changing” innovations that have the potential to transform the current waste management systems and practices to ones focused on minimizing waste and/or transforming waste into new products.



LAUNCH Energy was a call for innovations that have the potential to transform current energy systems and help support a more sustainable future.



LAUNCH Water was a call for innovations that will help move society from water crisis to water sustainability