In 2008, NASA, USAID, the U.S. Department of State, and NIKE joined together to form the LAUNCH partnership. Why? Let’s start with a story.
Landing on the moon by the end of 1969 required a sudden burst of technological creativity, and the largest commitment of resources ($24 billion) ever made by any nation in peacetime. At its peak, the Apollo program employed 400,000 people and required the support of over 20,000 industrial firms and universities. The impossible became possible– the first moonshot was accomplished.
LAUNCH’s moonshot is to create a more sustainable and just society. Similar to getting the first rocket to the moon, it requires collaboration and innovation on a massive scale, and the firm belief that the impossible is possible.