We Need a Shift From Ownership to Usership

Entrepreneur Vigga Svensson of Vigga.us and Håkan Nordqvist, Director of Sustainability at IKEA, talk about why it's imperative to entice consumers to be part of a sustainable culture. Vigga is a kids’ wear brand and circular subscription service that reuses children’s clothing. It provides an innovative business model where consumers become an active part of the solution to problems of waste and overconsumption.

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