LAUNCH Design and Manufacturing

Alejandro Santacreu: Puzzlephone


PuzzlePhone is a modular smartphone designed for longevity and for being customizable, repairable, and upgradable.


Why do we replace our smartphones so often? The answer is poor and unsustainable design that eventually leads to e-waste. Circular Devices is determined to change that – to design and manufacture a device that maximises the lifecycle of electronics. The first step is to make sure that consumers can easily upgrade their devices to meet their needs or fix a faulty module or component themselves.


PuzzlePhone is a modular mobile phone design that expands the lifespan and thereby significantly reduces e-waste. Their whole lifecycle sustainable-by-design ethos embraces all stages of the product with
a user-centred design approach that runs through parts procurement, design, manufacturing, marketing and use, and facilitates module upgrading, upcycling, reusing and recycling.


PuzzlePhone is determined to design and manufacture a device that maximizes the lifecycle of the electronics. It is a business model that can be replicated anywhere, advocating reshoring of manufacturing and the rest of the hardware value chain.