September 21, 2012 casper

IDEO (pronounced “eye-dee-oh”) is a global design firm that takes a human centered, design-based approach to helping organizations in the public and private sectors innovate and grow. IDEO helps clients innovate in three general areas: identify new ways to serve and support people by uncovering latent needs, behaviors, and desires; envision new companies and brands, and design the products, services, spaces, and interactive experiences that bring them to life; and help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.