October 4, 2012 casper


As a Senior Manager of Sustainability for Walmart Stores Inc., Rob Kaplan drives product and supply chain innovation by integrating carbon elimination and business strategy.
Throughout his professional and educational experience, Rob has advocated for the power of business to improve the world – to bring about positive changes that are good for society and for the bottom line. He enjoys the challenge and opportunity of making the business case for environmental sustainability, social responsibility, and the causes he believes in.
At Walmart, Rob manages the cross-functional efforts to eliminate 20 million metric tons of greenhouse gas from the supply chain.
Prior to joining Walmart, Rob helped lead corporate responsibility and brand strategy for Brown-Forman Corporation, producer and marketer of spirits brands such as Jack Daniel’s, Finlandia Vodka, and Casa Herradura Tequilas. He developed marketing strategies to engage consumers, improve social and environmental performance, and advance business objectives.
Rob serves on the Corporate Advisory Council of Net Impact and the Alumni Advisory Board for the Center for Responsible Business at the Haas School of Business – UC Berkeley.
Rob received his MBA from the Haas School where he studied marketing, corporate responsibility, and social entrepreneurship. He also was co-president of the Berkeley Net Impact chapter, which is one of the largest student organizations at Haas. Prior to graduate school, Rob was State Communications Director for Fight Crime: Invest in Kids California and a political consultant for M&R Strategic Services in Washington, DC. Rob received his undergraduate degree in political communication from the George Washington University where he learned that perception is reality.