James is a product designer who’s spent 18 years thinking, drawing and inventing new businesses and communications ideas for global brands. A passionate environmentalist, James has been dedicated to sustainability and social entrepreneurship for over a decade. Based in London, James serves clients around the world, doing sustainability work for Nike, Shell, Barclays and BP and is considered an eco-business strategy pioneer. Before founding Imaginals he worked as a Project Lead at Innovation Consultancy IDEO.