October 4, 2012 casper


Title: Sr. Innovation Officer, General Mills, Inc.
Current Position:
VP of Strategy & Innovation, a group of cross-functional teams with specific innovation expertise who support General Mills’ Business Units. Functional expertise within Strategy and Innovation includes Marketing, Research & Development, Consumer Insights, Finance, Cultural Anthropology, Consumer Ethnography, and Culinary.
Support Team Services:
New Product Strategy Development/Opportunity Identification
External Innovation
In-Market Experimentation
Technical Problem Solving
Intellectual Property Support