Advances in Technology Should Be Indistinguishable from Nature

Jeff Betts of Ecovative talked about his company’s biomaterials products with Håkan Nordqvist, Director of Sustainability of IKEA, and former NASA astronaut Cady Coleman at the LAUNCH Circular Innovation Summit on March 2-3 at Nike headquarters in Portland, Oregon. Ecovative uses fungal mycelium to grow biodegradable replacements for polystyrene, architectural and packing materials, and insulation.

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