Victor Friedberg

Victor has been at the forefront of innovation, global development and sustainability for over 20 years. As Co-Founder of S2G Ventures he has been a principal force in developing the S2G mission, culture, strategy and team. Victor looks for mission-aligned innovative companies that have a big idea, passionate founders/management, and tailwinds. He helps to capitalize and guide those companies to achieve scale and success. Victor has lead the S2G investments into Beyond Meat, sweetgreen, Ripple, Maple Hill Creamery, Apeel Sciences, Ataraxis and Lavva. Victor is on the Boards of Maple Hill Creamery, Ataraxis and Beyond Meat and is Executive Chairman of Lavva. He also serves as a member of the Governor’s Innovation Council for Food and Agriculture. He was named by Forbes Magazine one of the Top 25 deal makers in Consumer Products in 2016. Prior to S2G, Victor Cofounded and was Executive Director of LAUNCH, the innovation accelerator with NASA, USAID, US Dept. of State and NIKE, and an Executive Director at WIRED.

Related Challenge: Food