Ian oversees Recyclebank’s sustainability agenda and is responsible for ensuring it is integrated into all aspects of the organization’s brand strategy, consumer experience and partnerships.
Prior to joining Recyclebank, Ian was a co-founder and Vice President of Marketing and Brand Communications at Nau, an innovative social venture apparel company in Portland, Oregon. Prior to Nau, Ian worked as a senior marketing executive at two of the most successful sports apparel companies in the world, Nike and Patagonia. At Nike, he served in a succession of roles including Director of Apparel Marketing, Director of Digital Marketing and Director of Brand Marketing. While at Patagonia, Ian was a member of the executive team and was responsible for product development, marketing and brand management across all distribution channels. Before joining Patagonia, Ian pursued his interest in innovative business practices as the Director of Social Inventions and member of the executive leadership team at The Body Shop Canada. During the early part of his career he merged his passion for the outdoors with his interest in human development working as the Executive Director of Outward Bound in Canada.
Ian can be found on Twitter (@ianyolles) and in the blogosphere where he has contributed to The Huffington Post, Fast Company, Ad Age and others. He has been interviewed and profiled in diverse media including The New York Times, Business Week, Time Magazine, The Financial Times, Fast Company, Inc, Good, Creativity, Treehugger, Triple Pundit, GreenBiz, The Huffington Post and Worldchanging.
Ian currently serves on the Board of NatureBridge, which works to inspire personal connections to the natural world and responsible actions to sustain it, the Advisory Board for the Robert Bateman Center at Royal Roads University and the Advisory Board for Sustainable Brands. He received a B.A. from Antioch College, a post-graduate research fellowship from the Thomas J. Watson Foundation and completed the Program For Executive Development at the Sauder School of Business, University of British Columbia.